{"title":"IAMS cat food","description":"\u003cp\u003e\u003cstrong\u003eIAMS cat food \u003c\/strong\u003eprovides your cat with everything their diet should include: \u003cstrong\u003etailored recipes\u003c\/strong\u003e with \u003cstrong\u003etop-quality ingredients\u003c\/strong\u003e, \u003cstrong\u003ehigh levels of animal protein\u003c\/strong\u003e and great \u003cstrong\u003etaste and variety\u003c\/strong\u003e. Combine it with strict \u003cstrong\u003esafety and quality \u003c\/strong\u003estandards, and it’s an \u003cstrong\u003eoptimal daily meal\u003c\/strong\u003e for your feline friend. Browse our range of \u003ca href=\"https:\/\/www.pet-supermarket.co.uk\/Shop-by-brand\/IAMS\/IAMS-cat-food\/c\/c000267?q=%3ARELEVANCE%3AfoodTypeList%3ADry+cat+food\u0026amp;text=\"\u003eIAMS dry cat food\u003c\/a\u003e or explore our selection of \u003ca href=\"https:\/\/www.pet-supermarket.co.uk\/Shop-by-brand\/IAMS\/IAMS-cat-food\/c\/c000267?q=%3ARELEVANCE%3AfoodTypeList%3AWet+cat+food\u0026amp;text=\"\u003eIAMS wet cat food\u003c\/a\u003e, both filled with nutritious options for your furry companion, or meet \u003ca href=\"https:\/\/www.pet-supermarket.co.uk\/Shop-by-brand\/IAMS\/IAMS-cat-food\/c\/c000267?q=%3ARELEVANCE%3AlifestageList%3AKitten\u0026amp;text=\"\u003eyour kitten's needs\u003c\/a\u003e with recipes formulated just for them.\u003c\/p\u003e","products":[{"product_id":"iams-cat-adult-chicken","title":"IAMS Cat Adult Chicken","description":"\u003cp\u003eIAMS for Vitality for adult cats with Fresh Chicken is a 100% complete and balanced cat food for your cat. Our improved recipe contains 87% animal protein (out of total protein). With no fillers, artificial colours, flavours or GMOs and a wheat free recipe (produced in a factory that handles wheat). Only you know your pet's individual character, but IAMS knows the nutrition they need for the 7 signs of healthy vitality.\u003c\/p\u003e \u003cp\u003e7 Signs of Healthy Vitality:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eHealthy Skin \u0026amp; Coat:\u003c\/b\u003e Omega 3 \u0026amp; 6 to support healthy skin and shiny coat.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Urinary Tract:\u003c\/b\u003e Formulated to reduce urinary pH.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Teeth:\u003c\/b\u003e Crunchy kibbles and tailored mineral levels to help reduce tartar build up for healthy teeth.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStrong Muscles:\u003c\/b\u003e High quality animal protein and essential minerals to help maintain strong muscles.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStrong Immune System:\u003c\/b\u003e Antioxidant blend with vitamin E to help support the immune system.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Digestion:\u003c\/b\u003e Tailored fibre blend including prebiotics and beet pulp for healthy digestion.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Heart:\u003c\/b\u003e Taurine to nourish the heart.\u003c\/p\u003e \u003cp\u003eAdult and senior cat food with 87% of animal protein to support 7 signs of healthy vitality, Antioxidant blend with Vitamin E to help support the immune system of your pet, Crunchy kibbles and tailored mineral levels for healthy teeth, Cat food lovingly developed with vets and over 70 years experience, Wheat free pet food with no fillers, artificial colours, flavours or GMOs\u003c\/p\u003e","brand":"Iams","offers":[{"title":"10kg","offer_id":51419348369675,"sku":"I0005980","price":38.46,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/8798\/6187\/files\/I0041887.png?v=1753432936"},{"product_id":"iams-cat-adult-ocean-fish","title":"IAMS Cat Adult Ocean Fish","description":"\u003cp\u003eIAMS for Vitality for adult cats with Fresh Chicken is a 100% complete and balanced cat food for your cat. Our improved recipe contains 87% animal protein (out of total protein). With no fillers, artificial colours, flavours or GMOs and a wheat free recipe (produced in a factory that handles wheat). Only you know your pet's individual character, but IAMS knows the nutrition they need for the 7 signs of healthy vitality.\u003c\/p\u003e \u003cp\u003e7 Signs of Healthy Vitality:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eHealthy Skin \u0026amp; Coat:\u003c\/b\u003e Omega 3 \u0026amp; 6 to support healthy skin and shiny coat.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Urinary Tract:\u003c\/b\u003e Formulated to reduce urinary pH.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Teeth:\u003c\/b\u003e Crunchy kibbles and tailored mineral levels to help reduce tartar build up for healthy teeth.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStrong Muscles:\u003c\/b\u003e High quality animal protein and essential minerals to help maintain strong muscles.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStrong Immune System:\u003c\/b\u003e Antioxidant blend with vitamin E to help support the immune system.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Digestion:\u003c\/b\u003e Tailored fibre blend including prebiotics and beet pulp for healthy digestion.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Heart:\u003c\/b\u003e Taurine to nourish the heart.\u003c\/p\u003e \u003cp\u003eAdult and senior cat food with 88% of animal protein to support 7 signs of healthy vitality, Antioxidant blend with Vitamin E to help support the immune system of your pet, Crunchy kibbles and tailored mineral levels for healthy teeth, Cat food lovingly developed with vets and over 70 years experience, Wheat free pet food with no fillers, artificial colours, flavours or GMOs\u003c\/p\u003e","brand":"Iams","offers":[{"title":"10kg","offer_id":51419351712011,"sku":"I0005978","price":37.61,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/8798\/6187\/files\/I0041890_e.webp?v=1753432935"},{"product_id":"iams-kitten-junior","title":"IAMS Kitten \u0026 Junior","description":"\u003cp\u003eIAMS for Vitality for kittens with Fresh Chicken is a 100% complete and balanced food for your kitten. Our improved recipe contains 91% animal protein (out of total protein) and everything your growing kitten needs as well as a delicious taste. With no fillers, artificial colours, flavours or GMOs and a wheat free recipe (produced in a factory that handles wheat). Only you know your pet's individual character, but IAMS knows the nutrition they need for the 7 signs of healthy vitality.\u003c\/p\u003e \u003cp\u003e7 Signs of Healthy Vitality:\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Growth:\u003c\/b\u003e Essential minerals and vitamin D supporting strong bones and muscles for healthy growth.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Skin \u0026amp; Coat:\u003c\/b\u003e Omega 3 \u0026amp; 6 to support healthy skin and shiny coat.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Digestion:\u003c\/b\u003e Tailored fibre blend including prebiotics and beet pulp for healthy digestion.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Teeth:\u003c\/b\u003e Crunchy kibbles and tailored mineral levels to help reduce tartar build up for healthy teeth.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStrong Immune System:\u003c\/b\u003e Antioxidant blend with vitamin E to help support the immune system.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBright Eyes:\u003c\/b\u003e Taurine and DHA to promote healthy vision.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Brain Development:\u003c\/b\u003e DHA to promote healthy brain development.\u003c\/p\u003e \u003cp\u003eKitten food with 91% of animal protein to support 7 signs of healthy vitality, Antioxidant blend with Vitamin E to help support the immune system of your pet, Crunchy kibbles and tailored mineral levels for healthy teeth, Cat food lovingly developed with vets and over 70 years experience, Wheat free pet food with no fillers, artificial colours, flavours or GMOs.\u003c\/p\u003e","brand":"Iams","offers":[{"title":"10kg - Chicken","offer_id":51419355709707,"sku":"I0005970","price":37.61,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/8798\/6187\/files\/I0041903.jpg?v=1753433339"},{"product_id":"iams-for-vitality-senior-cat-food-with-chicken","title":"IAMS for Vitality Senior Cat Food with Chicken","description":"\u003cp\u003eIAMS for Vitality for senior cats with Fresh Chicken is a 100% complete and balanced food for your cat. Our improved recipe contains 88% of animal protein (out of total protein) and added glucosamine to support healthy joints. It is formulated to support urinary health and the strong immune system of your pet. With no fillers, artificial colours, flavours or GMOs and a wheat free recipe (produced in a factory that handles wheat). Only you know your pet's individual character, but IAMS knows the nutrition they need for the 7 signs of healthy vitality.\u003c\/p\u003e \u003cp\u003e7 Signs of Healthy Vitality:\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Joints:\u003c\/b\u003e High quality animal protein and essential nutrients to promote healthy joints.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Digestion:\u003c\/b\u003e Tailored fibre blend including prebiotics and beet pulp for healthy digestion.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStrong Immune System:\u003c\/b\u003e Antioxidant blend with vitamin E to help support the immune system.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Skin \u0026amp; Coat:\u003c\/b\u003e Omega 3 \u0026amp; 6 to support healthy skin and shiny coat.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Urinary Tract:\u003c\/b\u003e Formulated to reduce urinary pH.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Teeth:\u003c\/b\u003e Crunchy kibbles and tailored mineral levels to help reduce tartar build up for healthy teeth.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Heart:\u003c\/b\u003e Taurine to nourish the heart.\u003c\/p\u003e \u003cp\u003eSenior cat food with 88% of animal protein to support 7 signs of healthy vitality, With added glucosamine to support healthy joints, Antioxidant blend with Vitamin E to help support the immune system of your pet, Crunchy kibbles and tailored mineral levels for healthy teeth, Cat food lovingly developed with vets and over 70 years experience.\u003c\/p\u003e","brand":"Iams","offers":[{"title":"2kg - Chicken","offer_id":51419974009099,"sku":"I9366297","price":8.59,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/8798\/6187\/files\/I9366283.jpg?v=1753433981"},{"product_id":"iams-for-vitality-indoor-cat-food-with-chicken-10kg","title":"IAMS for Vitality Indoor Cat Food with Chicken 10kg","description":"\u003cp\u003eIAMS for Vitality for adult cats with Fresh Chicken is a 100% complete and balanced cat food for your cat. Our improved recipe contains 87% animal protein (out of total protein). With no fillers, artificial colours, flavours or GMOs and a wheat free recipe (produced in a factory that handles wheat). Only you know your pet's individual character, but IAMS knows the nutrition they need for the 7 signs of healthy vitality.\u003c\/p\u003e \u003cp\u003e7 Signs of Healthy Vitality:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eHealthy Skin \u0026amp; Coat:\u003c\/b\u003e Omega 3 \u0026amp; 6 to support healthy skin and shiny coat.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Urinary Tract:\u003c\/b\u003e Formulated to reduce urinary pH.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Teeth:\u003c\/b\u003e Crunchy kibbles and tailored mineral levels to help reduce tartar build up for healthy teeth.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStrong Muscles:\u003c\/b\u003e High quality animal protein and essential minerals to help maintain strong muscles.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStrong Immune System:\u003c\/b\u003e Antioxidant blend with vitamin E to help support the immune system.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Digestion:\u003c\/b\u003e Tailored fibre blend including prebiotics and beet pulp for healthy digestion.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Heart:\u003c\/b\u003e Taurine to nourish the heart.\u003c\/p\u003e \u003cp\u003eAdult and senior cat food with 89% of animal protein to support 7 signs of healthy vitality, Antioxidant blend with Vitamin E to help support the immune system of your pet, Crunchy kibbles and tailored mineral levels for healthy teeth, Cat food lovingly developed with vets and over 70 years experience, Wheat free pet food with no fillers, artificial colours, flavours or GMOs\u003c\/p\u003e","brand":"Iams","offers":[{"title":"10kg - Chicken","offer_id":51419974205707,"sku":"I9366294","price":37.61,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/8798\/6187\/files\/I9366280.png?v=1753433987"},{"product_id":"iams-for-vitality-indoor-cat-food-with-chicken-2kg","title":"IAMS for Vitality Indoor Cat Food with Chicken 2kg","description":"\u003cp\u003eIAMS for Vitality for adult cats with Fresh Chicken is a 100% complete and balanced cat food for your cat. Our improved recipe contains 87% animal protein (out of total protein). With no fillers, artificial colours, flavours or GMOs and a wheat free recipe (produced in a factory that handles wheat). Only you know your pet's individual character, but IAMS knows the nutrition they need for the 7 signs of healthy vitality.\u003c\/p\u003e \u003cp\u003e7 Signs of Healthy Vitality:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eHealthy Skin \u0026amp; Coat:\u003c\/b\u003e Omega 3 \u0026amp; 6 to support healthy skin and shiny coat.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Urinary Tract:\u003c\/b\u003e Formulated to reduce urinary pH.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Teeth:\u003c\/b\u003e Crunchy kibbles and tailored mineral levels to help reduce tartar build up for healthy teeth.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStrong Muscles:\u003c\/b\u003e High quality animal protein and essential minerals to help maintain strong muscles.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStrong Immune System:\u003c\/b\u003e Antioxidant blend with vitamin E to help support the immune system.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Digestion:\u003c\/b\u003e Tailored fibre blend including prebiotics and beet pulp for healthy digestion.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Heart:\u003c\/b\u003e Taurine to nourish the heart.\u003c\/p\u003e \u003cp\u003eAdult and senior cat food with 89% of animal protein to support 7 signs of healthy vitality, Antioxidant blend with Vitamin E to help support the immune system of your pet, Crunchy kibbles and tailored mineral levels for healthy teeth, Cat food lovingly developed with vets and over 70 years experience, Wheat free pet food with no fillers, artificial colours, flavours or GMOs\u003c\/p\u003e","brand":"Iams","offers":[{"title":"2kg - Chicken","offer_id":51419974271243,"sku":"I9366291","price":9.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/8798\/6187\/files\/I9366277.png?v=1753433988"},{"product_id":"iams-for-vitality-senior-cat-food-with-ocean-fish","title":"IAMS for Vitality Senior Cat Food with Ocean fish","description":"\u003cp\u003eIAMS for Vitality for senior cats with Fresh Chicken is a 100% complete and balanced food for your cat. Our improved recipe contains 88% of animal protein (out of total protein) and added glucosamine to support healthy joints. It is formulated to support urinary health and the strong immune system of your pet. With no fillers, artificial colours, flavours or GMOs and a wheat free recipe (produced in a factory that handles wheat). Only you know your pet's individual character, but IAMS knows the nutrition they need for the 7 signs of healthy vitality.\u003c\/p\u003e \u003cp\u003e7 Signs of Healthy Vitality:\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Joints:\u003c\/b\u003e High quality animal protein and essential nutrients to promote healthy joints.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Digestion:\u003c\/b\u003e Tailored fibre blend including prebiotics and beet pulp for healthy digestion.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStrong Immune System:\u003c\/b\u003e Antioxidant blend with vitamin E to help support the immune system.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Skin \u0026amp; Coat:\u003c\/b\u003e Omega 3 \u0026amp; 6 to support healthy skin and shiny coat.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Urinary Tract:\u003c\/b\u003e Formulated to reduce urinary pH.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Teeth:\u003c\/b\u003e Crunchy kibbles and tailored mineral levels to help reduce tartar build up for healthy teeth.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Heart:\u003c\/b\u003e Taurine to nourish the heart.\u003c\/p\u003e \u003cp\u003eSenior cat food with 88% of animal protein to support 7 signs of healthy vitality, With added glucosamine to support healthy joints, Antioxidant blend with Vitamin E to help support the immune system of your pet, Crunchy kibbles and tailored mineral levels for healthy teeth, Cat food lovingly developed with vets and over 70 years experience.\u003c\/p\u003e","brand":"Iams","offers":[{"title":"2kg - Ocean Fish","offer_id":51419975090443,"sku":"I9366296","price":9.29,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/8798\/6187\/files\/I9366282.webp?v=1753433990"},{"product_id":"iams-for-vitality-hairball-cat-food-with-chicken","title":"IAMS for Vitality Hairball Cat Food with Chicken","description":"\u003cp\u003eIAMS for Vitality for adult cats with Fresh Chicken is a 100% complete and balanced cat food for your cat. Our improved recipe contains 87% animal protein (out of total protein). With no fillers, artificial colours, flavours or GMOs and a wheat free recipe (produced in a factory that handles wheat). Only you know your pet's individual character, but IAMS knows the nutrition they need for the 7 signs of healthy vitality.\u003c\/p\u003e \u003cp\u003e7 Signs of Healthy Vitality:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eHealthy Skin \u0026amp; Coat:\u003c\/b\u003e Omega 3 \u0026amp; 6 to support healthy skin and shiny coat.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Urinary Tract:\u003c\/b\u003e Formulated to reduce urinary pH.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Teeth:\u003c\/b\u003e Crunchy kibbles and tailored mineral levels to help reduce tartar build up for healthy teeth.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStrong Muscles:\u003c\/b\u003e High quality animal protein and essential minerals to help maintain strong muscles.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStrong Immune System:\u003c\/b\u003e Antioxidant blend with vitamin E to help support the immune system.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Digestion:\u003c\/b\u003e Tailored fibre blend including prebiotics and beet pulp for healthy digestion.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHealthy Heart:\u003c\/b\u003e Taurine to nourish the heart.\u003c\/p\u003e \u003cp\u003eAdult and senior cat food with 89% of animal protein to support 7 signs of healthy vitality, Antioxidant blend with Vitamin E to help support the immune system of your pet, Crunchy kibbles and tailored mineral levels for healthy teeth, Cat food lovingly developed with vets and over 70 years experience, Wheat free pet food with no fillers, artificial colours, flavours or GMOs\u003c\/p\u003e","brand":"Iams","offers":[{"title":"2kg - Chicken","offer_id":51419975123211,"sku":"I9366300","price":9.29,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/8798\/6187\/files\/I9366286.png?v=1753433986"},{"product_id":"iams-for-vitality-adult-cat-food-with-ocean-fish","title":"IAMS for Vitality Adult Cat Food with Ocean fish","description":"\u003cp\u003eIAMS for Vitality for adult cats with Fresh Chicken is a 100% complete and balanced cat food for your cat. Our improved recipe contains 87% animal protein (out of total protein). With no fillers, artificial colours, flavours or GMOs and a wheat free recipe (produced in a factory that handles wheat). 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