{"title":"Black Friday offers for dogs and cats","description":"\u003cp\u003eOur Black Friday event has the furry members of the family in mind, making this the perfect time to save on your pet’s favourites and discover new pet products, be it \u003ca href=\"https:\/\/pet-supermarket.co.uk\/collections\/pet-food\"\u003epet food\u003c\/a\u003e, treats, toys... or a bit of everything! With lots of exclusive deals to choose from, there’s something fun and tasty for every \u003ca href=\"https:\/\/pet-supermarket.co.uk\/collections\/cat\"\u003ecat\u003c\/a\u003e and \u003ca href=\"https:\/\/pet-supermarket.co.uk\/collections\/dog\"\u003edog.\u003c\/a\u003e Expect a flurry of excitement!\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"burns-puppy-mini","title":"Burns Puppy Mini","description":"\u003cp\u003eA smaller kibble makes Puppy Mini especially suitable for small and toy breeds. This food is a complete diet that contains all the essential nutrients needed for healthy growth and development. Chicken and fish provide essential protein whilst the chicken fat and sunflower oil provide a great source of linoleic acid which helps to maintain a healthy skin and coat. Rice and oats are highly digestible carbohydrates and will supply a steady release of energy to fuel your puppy’s playfulness.\u003c\/p\u003e \u003cp\u003eProudly funding community projects since 2006.\u003c\/p\u003e \u003cp\u003ePet Product Marketing Retailer Recommended Awards 2022 WINNER Dry Dog Food of the Year.\u003c\/p\u003e \u003cp\u003ePet Product Marketing Retailer Recommended Awards 2023 WINNER Eco Brand of the Year.\u003c\/p\u003e","brand":"Burns","offers":[{"title":"2kg - Chicken","offer_id":51419110703371,"sku":"I0000698","price":10.88,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/8798\/6187\/files\/I0038261_ab351daf-5887-4d58-9ddd-eb85abe516b3.jpg?v=1753433274"},{"product_id":"burns-puppy-original-lamb-rice","title":"Burns Puppy Original Lamb \u0026 Rice","description":"\u003cp\u003eThe Burns Puppy Original Lamb \u0026amp; Rice diet contains a controlled level of protein and fat, helping to ensure your puppy follows a slow and steady growth pattern - experts agree this is the healthiest way for a puppy to develop and helps to avoid skeletal problems later in life. Healthy bone and muscle development are supported by the lower protein level. Highly digestible rice and oats ensure your puppy has plenty of energy to play all day whilst helping to maintains a healthy digestive system - leaving you with less waste to clean up.\u003c\/p\u003e \u003cp\u003eProudly funding community projects since 2006.\u003c\/p\u003e \u003cp\u003ePet Product Marketing Retailer Recommended Awards 2022 WINNER Dry Dog Food of the Year.\u003c\/p\u003e \u003cp\u003ePet Product Marketing Retailer Recommended Awards 2023 WINNER Eco Brand of the Year.\u003c\/p\u003e","brand":"Burns","offers":[{"title":"6kg","offer_id":51419111293195,"sku":"I0001357","price":29.95,"currency_code":"GBP","in_stock":false},{"title":"2kg - Lamb \u0026 Rice","offer_id":51448739463435,"sku":"I9524433","price":10.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/8798\/6187\/files\/I0038264.jpg?v=1753432816"},{"product_id":"gourmet-perle-mini-fillets-pouches-adult-wet-cat-food-chefs-selection-in-gravy","title":"Gourmet Perle Mini Fillets Pouches Adult Wet Cat Food - Chefs Selection in Gravy","description":"\u003cp\u003eMini Fillets in Gravy Mini Fillets in Gravy, simple and refined crreations for an irresistible taste experience every day.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eMini fillets in gravy\u003c\/li\u003e \u003cli\u003eMade with high quality ingredients\u003c\/li\u003e \u003cli\u003eNo added colourants\u003c\/li\u003e \u003cli\u003eNo added artificial flavourings and preservatives\u003c\/li\u003e \u003c\/ul\u003e","brand":"Gourmet","offers":[{"title":"48 x 85g - Chefs Selection In Gravy - Variety","offer_id":51419124859147,"sku":"I0016269","price":16.55,"currency_code":"GBP","in_stock":false},{"title":"60 x 85g - Chefs Selection in Gravy","offer_id":51448868012299,"sku":"I9163277","price":24.44,"currency_code":"GBP","in_stock":false},{"title":"12x85g - Gravy Chefs Collection (Turkey,Tuna,Duck,Lamb)","offer_id":51448868045067,"sku":"I9220279","price":5.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/8798\/6187\/files\/900_7120753.jpg?v=1753449955"},{"product_id":"james-wellbeloved-hairball-adult-dry-cat-food-turkey","title":"James Wellbeloved Hairball Adult Dry Cat Food Turkey","description":"\u003cp\u003eJames Wellbeloved Hairball Adult Dry Cat Food Turkey - 1.5kg \u0026amp; 4kg\u003c\/p\u003e","brand":"James wellbeloved","offers":[{"title":"2x4kg","offer_id":51419356233995,"sku":"I0007285","price":33.99,"currency_code":"GBP","in_stock":false},{"title":"1.5kg","offer_id":51442922914059,"sku":"I9708608","price":18.7,"currency_code":"GBP","in_stock":true},{"title":"4kg","offer_id":51448766497035,"sku":"I9708609","price":34.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/8798\/6187\/files\/I9708550_7bc8bb6b-95ea-46c6-a021-c4380beffe5a.jpg?v=1753074696"},{"product_id":"james-wellbeloved-adult-wet-dog-food-pouches-turkey-rice","title":"James Wellbeloved Adult Wet Dog Food Pouches - Turkey \u0026 Rice","description":"\u003cp\u003eAt James Wellbeloved we put a lot of love into creating recipes dogs will love. Using only simple ingredients and inspired by nature, our dog food has all the goodness they need and nothing they dont. And, to minimise the risk of adverse food reactions, its naturally hypoallergenic. Best of all, you can be sure your canine friend is  enjoying a balanced diet. One that not only tastes good, but does them a world of good too.\u003c\/p\u003e \u003cp\u003eThis complete wet dog food is carefully crafted and nutritionally balanced for the health and wellbeing of adult dogs from 12 months to 7 years.\u003c\/p\u003e \u003cp\u003eComplete Balanced Dog Food, Naturally Hypoallergenic and Gentle On Sensitive Tummies.\u003c\/p\u003e  \u003cp\u003eThis product contains the following special ingredients and benefits to care for your dog's health and wellbeing:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eChicken Meal A highly digestible dried meat protein that also supplies essential minerals\u003c\/li\u003e \u003cli\u003eChicory Inulin A natural prebiotic to help support gut flora\u003c\/li\u003e \u003cli\u003eOmega 3 \u0026amp; 6 Oils To promote healthy skin and glossy coat\u003c\/li\u003e \u003cli\u003eYucca Extract A natural deodoriser, for less smelly poos\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eUsing all our knowledge and experience of dog foods, weve created James Wellbeloved  dog wet food pouches. We take a handful of ingredients from nature, one source of animal protein and combine them with all the vitamins and minerals your dog needs. And all the great taste it deserves. For added peace of mind, its naturally hypoallergenic so less likely to cause an adverse food reaction and you will never see any added artificial colours, flavours or preservatives. Not now, not ever. Our pouches can be fed alone or as a tasty topper with our dry food. If using as a tasty topper on James Wellbeloved dry food, reduce dry food by 25g for every 100g pouch fed.  We recommend that feeding is supervised.\u003c\/p\u003e \u003cp\u003eA complete wet food with the bonus that it is hypo-allergenic. With selected protein source (turkey) and selected carbohydrate source (rice), it is a dietetic food, excellent for the reduction of ingredient and nutrient intolerances. We suggest that the food be tried for a period of 3 to 8 weeks. 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Made with 60% real meat.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eMade with whole cuts of meat\u003c\/li\u003e \u003cli\u003eNo meat meals or meat derivatives\u003c\/li\u003e \u003cli\u003eGently cooked to retain nutrients\u003c\/li\u003e \u003cli\u003eComplete, balanced and 100% natural\u003c\/li\u003e \u003cli\u003eResponsibly sourced, human-grade ingredients\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA deliciously natural meal. Made with ethically sourced chicken, a generous serving of wholesome vegetables and brown rice plus our special blend of vitamins and minerals. 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You simply need to plug it into the seat belt to prevent them from distracting you as they won’t be able to move or jump around too much, however the design of the harness means that it distributes the mass of the dog over a wider surface so they will be protected in an emergency situation.\u003c\/p\u003e \u003cp\u003eIts padded chest and soft strong nylon pads create extra comfort. It has a fully adjustable strap, fits most seat belt systems and can be used as a walking harness once you have reached your destination.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eKey benefits of RAC Car Dog Harness include:\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e- Soft nylon pad for optimal comfort - Larger surface area - Fully adjustable strap allows for comfortable seating and standing\u003c\/p\u003e \u003cp\u003e- Can double up as a reliable walking harness - RAC branded - Works with any seatbelt - Lightweight and comfortable - Easy to fit - Essential dog safety travel accessory\u003c\/p\u003e","brand":"Pet brands","offers":[{"title":"Large - 51-76cm (20 – 30 inches)","offer_id":51419369603339,"sku":"I0003026","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/8798\/6187\/files\/I0044206_en_03.jpg?v=1754381575"},{"product_id":"beta-senior-7-years-dry-dog-food-chicken","title":"BETA Senior 7 Years+ Dry Dog Food - Chicken","description":"\u003cp\u003eView all \u003ca href=\"https:\/\/www.pet-supermarket.co.uk\/Beta-dog-food\/c\/c000198\"\u003eBETA dog food\u003c\/a\u003e.\u003c\/p\u003e \u003cp\u003eJust because your dog is in his golden years, doesn't mean living an active, curious life should stop for him. That's why our Purina Beta® tailored nutrition for Senior adult dogs includes Omega 3 fatty acids to help support joint mobility and antioxidants to help support natural defences. It is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health… so he is still ready to go every time you pick up the lead! 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Key features  all-in-one nuggets contain goodness in every bite recommended for rabbits aged between four months and five years packed with fibre to help tummies with digestion tasty mint flavour – perfect muesli alternative for picky eaters full of vitamins and minerals for healthy eyes, skin and coat can make up 10-15% of your pet's diet  How it worksAlthough hay and grass should make up most of your rabbit's food, they don't contain everything rabbits need for healthy lives. That 's why each nugget is packed with prebiotics, vitamins and minerals that support great eyesight and a healthy coat, along with lots of fibre to help them absorb all the goodness. 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